SEO services Cumbria is pretty unique in the field of web marketing with its founders starting their careers in sales and marketing positions off line. Denise Oyston and Sharon Newey started their careers in the extremely competitive area of pharmaceutical sales and marketing in the UK. Holding positions from sales representatives, trainers managers and directors before they decided to partner in their own training and development company, now known as Najeda online marketing
Starting their own company sparked their interest in on line sales and marketing as a way to leverage what they do and the value they could add to clients globally.
Being new to the internet by their own admission they were a little naive to say the least about the competition for “space” on the internet. Initially thinking that “if we build it they will come”
Marketing is often quoted or defined as “the business activity of presenting products or services in such a way as to make them desirable” very true. However there is a gap! It is relatively easy to present your products in a desirable way particularly if you know your market really well, are tuned into them and exactly what they need.
The challenge with online marketing is getting yourself in front of your desired and targeted audience in the first place. Easier said than done, with millions of web sites fighting for the hallowed page one ranking on Google.
For instance consider this; there are 1,080,000,000 competing web pages for the term marketing on Google alone. Then even if you do manage to achieve the impossible and get in the first ten spots you only get one of them.
This is where Denise and Sharon decided to study with some of the top online experts in the world to explore what actually needs to happen for a company to get consistent high rankings and a flood of visitors to a site. This is when both Sharon and Denise discovered the world of online marketing.
This included SEO and social media.
Denise Oyston and Sharon Newey own a site that specialises in helping sales managers. Just go and have a look for it you will find it on the first page of Google.
Yes it took some work and through that work they were able to figure out what works for companies who want to get ranked drive customers to their site and then generate these into customers.
Let’s explain this a little more .Going back to our marketing example. Imagine you have multiple page one rankings, some of which talk about you and your service, pre sell you as a potential service provider. Or show a video or image of you and what you and your company do. Do you think that people who see this might be disposed to you, your brand and service? You would be correct if you said yes. Now think about the fact that there are over 1 million searches a day for the term marketing alone.
Let’s explore this one. Now think if only one percent of those customers actually bought from you. Just in case you don’t have a calculator over the course of a month that could be upwards of 300,000 customers.
Yes I know those figures might be unbelievable and yet many companies and individuals have multiple listings on the first page of Google and reap the rewards that it brings.Local search is the current growth area when it comes to the financial growth of smaller companies in a local area.
The picture is of a recent sunset in the area we live and work.Being a Cumbria SEO company does have its advantages.
Najeda Online Marketing SEO services in Cumbria
This data is almost identical in both the US and UK Latest data from the Kelsey report suggests that well over 76% of clients search and find their local service providers online. If you don’t have an online presence that speaks to your customers and clients you are potentially losing a huge amount of potential new customers
Let’s use a more local example, imagine there are just 1000 searches a month for seo services Cumbria. Just imagine that we use the same example figures we used earlier with the 1% conversion example. Now that could potentially bring in 10 new clients that month.
All we have to do is combine our seo skills with our sales and marketing and this is very possible. Enough about us what about you and your business? Imagine you are a Solicitor in Lancashire and the same is possible for you.
Only this time there are 2000 searches a month and potentially this brings you 20 new clients. Think of how this will help your cash flow. Being realistic this is where you will need to assess the companies you work with and how they can help you in not only your search engine optimization (SEO) of your sight but also how they help you in the sales and marketing of you and your company on line.
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Best Wishes
Denise Oyston and Sharon Newey
